Supported by Cross Street Partners, I designed the wallpaper at The Center for Neighborhood Innovation (CNI), formerly the historic Hoen & Co Lithography Building with Alpha Graphics to include images from the original lithographs produced in the building during the time of its operation. The client wanted the wallpaper design to be bold, bright, contemporary and serve as a work of beauty and art for tenants on the second floor, while still paying homage to the history of the building.
Hoen & Company, established in Baltimore in 1835, was the oldest continuously operating lithographer in the United States, from 1885 to 1963. The building then sat vacant for 35 years after the company’s bankruptcy and has been repurposed as a mixed-use complex that provides job opportunities, job training, and neighborhood amenities called the Center for Neighborhood Innovation.
Art Direction
Print Design
Phototex wallpaper printed by Juan Rodas at Alpha Graphics. Photos by Tiffany Thompson.
Assedo Consulting, an infrastructure planning and engagement consulting company, was ready for a rebrand and new website, looking to convey the breadth of their projects and technical expertise, through a fun and trustworthy voice. As a company that bridges the gap between government, designers/contractors, and communities, they struggled to simplify the complexity of their projects in a way that was accessible to current and potential clients. Their brand didn’t represent the charism of the team, and the website was deeply layered with their many projects and difficult to navigate.
As lead designer, I spearheaded the rebrand and worked with our UX designer, Ashlyn Poole (at Alpha Graphics) to ensure the new design aligned with the brand’s goals and user experience objectives.
We provided a new organizational structure making the website fun to explore, playful assets to highlight and emphasize, and a new photographic overlay system to enliven their storytelling.
Digital Design
Brand Identity
UX Design
As lead designer on the Maryland WIC (Women Infant and Children) contract through Alpha Graphics, I created and managed a team of designers that created an ecosystem of collateral using established brand standards that support the states nutrition program for Women, Infants and Children. This includes (but is not limited to) print materials such as brochures, booklets and transit ads, as well as digital material such as UX web design and app logos.
The WIC program aims to safeguard the health of low-income women, infants, and children up to age 5 who are at nutrition risk by providing nutritious foods to supplement diets, information on healthy eating, and referrals to health care.
Print Design
Digital Design
UX Design
As the Marketing Consultant for the Transportation of Maryland, I lead all strategic marketing efforts, including print and digital graphic design collateral.
This 2023 Annual Report showcases achievements by the organization and it’s members over the past year and garners grantmaking, community, and legislative support. The design uses strong and bold color-ways inspired by bus route maps. The full report can be viewed here.
The Transportation Association of Maryland (TAM) is a 501(c)(3) organization representing 104+ member organizations and 20,000+ individual members. TAM is the legislative voice and vigilant eyes and ears of the transportation industry in Maryland. TAM’s mission is to strengthen community transportation in Maryland through advocacy and professional development.
Designing with community to create environments that will be lived in by community is paramount to my process and practicum. The following projects are examples of collaborative, multilateral, public design projects that I’ve had the opportunity to lead and participate in.
Artists Working in Education + UWM School of Architecture, Youth Artists
The Drift Bench was originally designed by UWM Milwaukee architectural graduate students, displayed at the Milwaukee International Airport, and then reclaimed and reinstalled at the Mitchell Park Domes. Through the non-profit, Artists Working in Education, I worked with a team of youth leaders to create a new color scheme and rebuild the ergonomic bench with the community. On-by-one the community worked to paint each piece and rebuild the sculpture for all the community to enjoy.
Middle + High School Youth, Holistic Life Foundation
The mural "Everything You Need is Already Inside You" was created with young people in the Holistic Roots mentoring program through the Holistic Life Foundation. For 12 weeks, we met virtually, exploring principles of mindfulness, self-love, growth and discovery. The team took sketches from the youth and created a collaborative vision for a mural which was then painted by the youth over a week during community paint days.
Reservoir Hill Youth, Jubilee Arts Youth, Bikemore
Commissioned by Bikemore, I worked with a collective of artists in my neighborhood, Reservoir Hill, to interview residents about access to Druid Hill Park and the Big Jump bike-lane, and collect motivational quotes to inspire those joying the park. The Big Jump is an effort to slow down car traffic to encourage (and keep safe) walkers, runners, mobile device users and bikers along Druid Park Lake Drive down to 28th St overpass. The final installation included 8 temporary sculptures along the drive.
Privately commissioned.
Privately commissioned.
For the imagined Haptic Conference, I chose bright colors, humanistic iconography and vibrational line work to embody a touch-aesthetic focusing on haptic research and education. The digital campaign, print materials and product design integrates play and accessibility to conference goers.
Haptic technology, also known as kinesthetic communication or 3D touch, refers to technology which can create an experience of touch by applying forces, vibrations, or motions to the user.
Illustration
Web Design
Branding
Chesapeake Beach Railway Museum in Calvert County, Maryland had a unique ask for Alpha Graphics- to lead a complete refresh of the town’s historic museum; a new design that would reorganize the immense amounts of information that the community had collected over the years, while maintaining the quaint “grandma’s attic” aesthetic that patron’s knew and loved. As Lead Designer on the project, I worked with the CBRM community and curators to design wall graphics, a timeline of events, 3D silhouettes, information plaques and object labels that were printed and installed in the museum.
Chesapeake Beach was designed in the late 1800s as a resort town with beachfront hotels, a race track, casino, bathhouse, and beaches, as well as a 1600-foot entertainment boardwalk built over the water. Construction of the railway from Baltimore and Washington began in the late 1800s. The station, fashioned into a museum in 1979, has collected memorabilia and photos from the community for decades.
Art Direction
Project Management
Print Design
Team: Christine Walsch - AG Project Manager, Gerardo Herrera-Cortés - AG Designer, Juan Rodas - Print Coordinator, Mark Wilkins - Curator, Kristin DeGrace - Curator, Correine Moore - Administrative Aide, Mark Ward - Fabricator.
Photos by Tiffany Thompson
A faux pharmaceutical company, Miraciprol has released a drug Denylium, that manages the symptoms of Chronic Racial Anxiety Syndrome (CRAS) in white women. “Denylium” explores how America’s profit-driven and reactionary health-care system might treat those harboring the illness of racism.
Along with the imagined pharmaceutical company and drugs, I created a full brand identity and marketing strategy; including logo, print marketing materials, product line and website. I performed this installation as a pharmaceutical representative and attempted to sell the (placebo) drug. A Denylium infomercial, that I wrote and directed, was screened at the Made In Baltimore Short Film Festival at Creative Alliance and can be viewed here.
Denylium uses satirical marketing practices to address the irony that individuals might only engage in anti-racism if there is a direct benefit for them, like... clear skin.
Art + Video Direction
Brand Identity
Logo
Digital
